Evaluation Of Management And Operational - Myassignmenthelp.Com

Question: Discuss About The Evaluation Of Management And Operational? Answer: Introducation Shannon and Weavers Transmission model was created by Elwood Shannon (Dima, Teodorescu and Gifu 2014). It is now considered as the mother of all models. It is more technological than the other existing linear models. This model works among the sender, receiver, decoder, channel, encoder and the feedback loop. In Samsungs marketing strategy there is an absence of the feedback loop. Samsung gets the feedback from its target audience in the form of digital analytics. In order to give the best feedback, Samsung must make use of quantitative feedback in its organization as this will help in gathering the feedback forms and could be kept as a record for further analysis. This part will based on the various different resources that are used to analyze the value of co-creation in the Samsung Company. One of the key concepts that is popular in the current business scenario for the initiation of innovation and creativity is the value co-creation (Yi and Gong 2013). However, with the initiation of the process of the value co-creation, it is benefial for the customers also due to the reason that, it helps them to involve their feedback and opinion in the manufacturing of the products (Reay and Seddighi 2012). Thus, the process of the value creation also helps in enhancing the competitive advantages for the business organizations. This is due to the reason that, having the feedback of the customers in manufacturing the products helps them to offer the products in the market according to the market trend. this helps in effective fulfillment of the demand of the customers. As discussed in the previous assignment, the target customer segment of Samsung is the age group between 18 and 60. However, due to the fact that, Samsung is more famous for their smart appliances with having latest technologies, younger generation is being more effectively targeted. However, in the targeted age group of 18 to 50 there are various customers segments can be identified in terms of their taste and preference patterns. Thus, it is important for Samsung to involve different marketing channels as well as different communication channels to target the different customer segments. One of the key marketing channels being recommended is the social media marketing (Berthon et al. 2012). This is due to the reason that, in the current marketing scenario, social media is having huge market penetration around the world with having the presence of customers across different age groups. In addition, initiation of the social media marketing will also help to effectively determine the requirements of the customers as well as the trend in the market. Another recommended marketing strategy that will have maximum benefit for Samsung in future is the relationship marketing (Christopher, Payne and Ballantyne 2013). This will also be beneficial for them due to the reason that, in the current business scenario, positive word of mouth in the market is an important source of gaining competitive advantages. This it is being recommended that, Samsung should initiate effective relationship marketing strategy in order to generate positive word from the existing customers. The more wi ll be the satisfaction of the existing customers, the more will be the possibility of enhancement of revenue in the market. The given visual board has been formulated in order to reflect upon Samsung and the use of digital analytics in business. Samsung engages in mostly home appliances and smart phones. The board reflects the current trend around the globe, where the use of digital analytics has become extremely popular. Almost 70% of the businesses worldwide make use of digital analytics. Samsung aims at targeting the customers aged between 1 to 25 in order to increase its sales. The use of digital analytics will serve to be extremely beneficial in the given scenario, whereby qualitative as well as quantitative data can be used in helping the company to target the desired customer group. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. Dima, I.C., Teodorescu, M. and Gifu, D., 2014. New communication approaches vs. traditional communication.International Letters of Social and Humanistic Sciences,20, pp.46-55. Reay, P. and Seddighi, H.R., 2012. An empirical evaluation of management and operational capabilities for innovation via co-creation.European Journal of Innovation Management,15(2), pp.259-275. Yi, Y. and Gong, T., 2013. Customer value co-creation behavior: Scale development and validation.Journal of Business Research,66(9), pp.1279-1284.